What type of complainer are you?


Knowing your 'type' may help you to complain better




British consumers are getting better at complaining. Last year there were 55 million complaints about products and services in the UK, up three million from the year before*. 

Three quarters of people just want to see their problem put right, while nearly half would be happy with an apology and a third seek financial compensation. Whatever your ideal outcome, being able to complain effectively is crucial to getting the results you want.

It helps if you know what type of complainer you are. Consumer Psychologist Paul Marsden has identified three types of complaining styles – are you a Doormat Dave, Wishy Washy Walt or Switched-on Sunita?

Take the quiz


Need help making a complaint?

If you need help raising a complaint with a company, download our six steps to complaining leaflet or listen to this advice from one of our employees:



Make an energy or communications complaint


If you have an unresolved broadband, mobile or energy complaint, we may be able to help. Our service is impartial and free to consumers. You may use our service if your complaint has been ongoing for eight weeks or if the company says it can do no more to help and sends you a deadlock letter. To use our online complaint form, click the button below. 

Make a complaint


*Statistics from our Consumer Action Monitor 2017